Your Demographics Here
demographics gathered by the U.S. Census Bureau, in both scope and
availability, are pretty impressive compared to census data collected
by other countries. Consider taking advantage of this unique
resource via CDXZipStream to better define your target audience,
identify ideal locations for brick-and-mortar stores, and generally
support your marketing program.
there are a lot of choices when it comes to the demographic data
available in CDXZipStream, and we'd like to briefly outline what each
demographic version offers.
CDXZipStream is sourced from the decennial census or the American
Community Survey (or ACS), both administered by the U.S. Census
Bureau. The decennial census covers age, household size,
mortgage status, and population by gender and race. The ACS is
currently a more comprehensive survey covering age, individual
earnings, educational attainment, household size, household income,
housing value and rent, mortgage status, marital status, population
by gender and race, and school enrollment.
Here are the
demographic CDXZipStream versions:
Population: Cover population data from the 2010 Census
Demographics: Covers 2010 Census
population data, along with premium ZIP code demographics.
Premium: Also includes ZIP code data from the 2010 and
2000 decennial census, and state, county, CBSA (Core Based
Statistical Area), and city data from the 2010 census.
ACS Premium: Includes all data described above, plus American
Community Survey data based on state, county, CBSA, city, and ZIP
is a data feed for census tracts, which are smaller geographic areas
that are about half the size of ZIP codes. This is a separate
purchase and can be used with any demographic version.
Census tract data is sourced from the ACS and covers the same
demographic areas as described above for the ACS. For
more information on how to use census tract data, please refer to the
article Get Census Tract Demographics in Microsoft Excel.
comparison listing here shows which data feeds are available with
each version. A detailed listing of the demographic variables
associated with each data feed can also be downloaded here. If you would like to
upgrade to a demographic version, log in to your CDXTech.com
account and in the "Product Management" area under "My
Account", select "Upgrade Licenses" and proceed from